Sharon Gersten Luckman was the Executive Director of Alvin Ailey Dance Foundation for 16 years. She is largely credited with breathing new life into the organization, which was on the verge of bankruptcy when she took over. In this episode, Erik and Sharon talk about how she worked to rescue the Ailey Organization from the brink of bankruptcy, the importance of audience lead generation for not only marketing but also for fundraising, and the secret to a successful relationship between an executive director and a board.