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CI to Eye | The Great Boundary-Setting with Tom O’Connor

CI to Eye | The Great Boundary-Setting with Tom O’Connor

FromCI to Eye


CI to Eye | The Great Boundary-Setting with Tom O’Connor

FromCI to Eye

ratings:
Length:
54 minutes
Released:
May 31, 2022
Format:
Podcast episode

Description

In this episode, we explore themes of transition and turnover. From shifts away from old digital tools towards new ones to an honest exploration of the “Great Resignation” and its impact on the arts, it’s time to adapt, grow, and evolve.  Media Moment - Erik and Priya break down an episode of Adam Grant’s WorkLife podcast on “The Not-So-Great Resignation.”  WorkLife Podcast with Adam Grant Digital Download - CI team members Madelyn Frascella and Ally Duffey Cubilette share what you need to know about sunsetting two digital marketing tools: Expanded Text Ads for Search Marketing and Google’s Universal Analytics. CI Blog on Responsive Search Ads One-Sheet on GA4 CI’s Stance - CI’s Natalie Martinez and Rachel Purcell get real about the shift towards machine learning in digital as they break down Responsive Display Ads. CI to Eye Interview -  Priya sits down with Tom O’Connor, President of Tom O’Connor Consulting Group, to talk about the firm’s new policy around salary transparency, what’s really behind the “Great Resignation” within the arts industry, and how our work culture can adapt to be more sustainable for those with a passion for this field. A Message from Tom O’Connor on Salary Transparency Original Music by whoisuzo
Released:
May 31, 2022
Format:
Podcast episode

Titles in the series (99)

In an age of profound change, how must arts administrators evolve so our organizations stay relevant and thrive? It starts by asking tough questions and seeking fresh perspectives. CI to Eye is a podcast tailor-made for arts administrators. It’s hosted by Priya Iyer and Erik Gensler, the President and Founder of Capacity Interactive (CI), a digital marketing consulting firm for the arts. From arts leadership to organizational culture, digital marketing deep dives and cutting edge innovation, CI to Eye is your one-stop shop to help you market smarter. Episodes include: CI to Eye Interview - Expert perspectives on timely topics. Media Moment - Insight and inspiration from the arts and beyond. Digital Download - The latest in digital marketing to help you stay ahead of the curve. CI’s Stance - The inside scoop on experimentation, exploration, and innovation at CI. Coming Up - Events, resources, and content from CI to help you market smarter. If you’re an arts administrator, you don’t want to miss these conversations created to spark your imagination and encourage you to think and grow in new ways. Please join us to CI to Eye.