33 min listen
Trailer
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Length:
1 minute
Released:
Jun 2, 2022
Format:
Podcast episode
Description
Data…It's the foundation for modern enterprises to make decisions, move strategies forward, and build relationships with their customers.And in a digital-first world, creating great customer experiences requires good data.But what exactly is good data? How are the most successful companies in the world turning data into a competitive asset? And how are they creating digital-first customer experiences that stick? On this podcast, you’ll peer into the minds of influential marketers and digital innovators to learn the tricks of the trade. You’ll learn their strategies and tactics for getting good data and delivering better marketing.Join us to get inspired about the future of your customer experiences on Good Data, Better Marketing.Brought to you by Twilio Segment - powering world-class customer engagement.
Released:
Jun 2, 2022
Format:
Podcast episode
Titles in the series (45)
A Data-Driven Approach to Building Authentic Relationships with Keri Taub, VP of Strategy at Bloomingdale’s: This episode features an interview with Keri Taub, Vice President of Strategy at Bloomingdale’s, one of the most well-known and established houses of brands in the fashion world. Keri is an accomplished business executive with extensive experience and knowledge of consumer insights. Can a brand act like a best friend? The team at Bloomingdale’s says yes, and they know how to do it. In this episode, Keri shares her insights on how Bloomingdale’s is approaching data-driven marketing in a changing retail world, how to leverage good data for memorable personalization, and when to go an extra step further with the highest-stakes clients. by Good Data, Better Marketing