Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

CI to Eye | Your Digital Marketing Priorities, According to 17,000 Ticket Buyers: Johnna Fellows Gluth & MP

CI to Eye | Your Digital Marketing Priorities, According to 17,000 Ticket Buyers: Johnna Fellows Gluth & MP

FromCI to Eye


CI to Eye | Your Digital Marketing Priorities, According to 17,000 Ticket Buyers: Johnna Fellows Gluth & MP

FromCI to Eye

ratings:
Length:
39 minutes
Released:
Apr 21, 2022
Format:
Podcast episode

Description

In this episode, Priya sits down with Johnna Fellows Gluth and MP to dive into the 2021 Performing Arts Ticket Buyer Media Usage Study. They talk about what it means to be a loyal ticket buyer two years into the pandemic and explore where those audiences spend their time online, how much time they spend on their devices, and what influences them to purchase a ticket.
Released:
Apr 21, 2022
Format:
Podcast episode

Titles in the series (99)

In an age of profound change, how must arts administrators evolve so our organizations stay relevant and thrive? It starts by asking tough questions and seeking fresh perspectives. CI to Eye is a podcast tailor-made for arts administrators. It’s hosted by Priya Iyer and Erik Gensler, the President and Founder of Capacity Interactive (CI), a digital marketing consulting firm for the arts. From arts leadership to organizational culture, digital marketing deep dives and cutting edge innovation, CI to Eye is your one-stop shop to help you market smarter. Episodes include: CI to Eye Interview - Expert perspectives on timely topics. Media Moment - Insight and inspiration from the arts and beyond. Digital Download - The latest in digital marketing to help you stay ahead of the curve. CI’s Stance - The inside scoop on experimentation, exploration, and innovation at CI. Coming Up - Events, resources, and content from CI to help you market smarter. If you’re an arts administrator, you don’t want to miss these conversations created to spark your imagination and encourage you to think and grow in new ways. Please join us to CI to Eye.