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CI to Eye | Navigating The New Privacy Landscape

CI to Eye | Navigating The New Privacy Landscape

FromCI to Eye


CI to Eye | Navigating The New Privacy Landscape

FromCI to Eye

ratings:
Length:
66 minutes
Released:
Feb 28, 2023
Format:
Podcast episode

Description

More than ever, arts marketers need to be purposeful about data collection, responsive to privacy regulations, and respectful of their audiences’ preferences. In 2023 and beyond, it’s all about staying user-centric and privacy-focused.  Not sure where to start? We’ve got you covered with expert insights from CI consultants, a data privacy expert, and a fellow arts marketer who's been in your shoes—and has a few words of advice.   Digital Download (2:20) - Dan chats with fellow Senior Consultant Alison Goldberg about changes in the data privacy space and why this topic is so time-sensitive for arts marketers. They break down commonly used acronyms so you can feel confident tackling this topic. CI to Eye Interview with Jodi Daniels (13:30) - Certified data privacy expert Jodi Daniels shines light on the human side of this technical subject, and offers suggestions for ensuring your organization’s practices are both legally compliant and trust-building.  CI to Eye inerview with Rob Macpherson (44:44) - Arts marketer extraordinaire Rob Macpherson reflects on his experience implementing privacy regulations at Birmingham Hippodrome, one of the U.K.’s most prolific theaters. He shares his first-hand experience and offers sage advice to U.S. marketers just starting on this journey.   LINKS: CMSWire: Future of Data Collection: From Coercive to Consensual to Collaborative Pew Research Center: Half of Americans have decided not to use a product or service because of privacy concerns KPMG: The new imperative for corporate data responsibility Capacity Interactive Red Clover Advisors Creating Impakt
Released:
Feb 28, 2023
Format:
Podcast episode

Titles in the series (99)

In an age of profound change, how must arts administrators evolve so our organizations stay relevant and thrive? It starts by asking tough questions and seeking fresh perspectives. CI to Eye is a podcast tailor-made for arts administrators. It’s hosted by Priya Iyer and Erik Gensler, the President and Founder of Capacity Interactive (CI), a digital marketing consulting firm for the arts. From arts leadership to organizational culture, digital marketing deep dives and cutting edge innovation, CI to Eye is your one-stop shop to help you market smarter. Episodes include: CI to Eye Interview - Expert perspectives on timely topics. Media Moment - Insight and inspiration from the arts and beyond. Digital Download - The latest in digital marketing to help you stay ahead of the curve. CI’s Stance - The inside scoop on experimentation, exploration, and innovation at CI. Coming Up - Events, resources, and content from CI to help you market smarter. If you’re an arts administrator, you don’t want to miss these conversations created to spark your imagination and encourage you to think and grow in new ways. Please join us to CI to Eye.