31 min listen
CI to Eye | What’s Happening to Google Grants?: Kathleen McFarlane
FromCI to Eye
ratings:
Length:
35 minutes
Released:
Jul 9, 2018
Format:
Podcast episode
Description
Kathleen McFarlane leads search initiatives at Capacity Interactive. Her team focuses on paid and organic search efforts for arts organizations. Recently, Google made significant changes to the Google Grant program. In this episode, Erik and Kathleen talk through this evolution and discuss how arts organizations can manage these changes. They also examine many of the updates to the Grant program, the continued importance of mobile, and how organic search should play a role in arts organizations' digital efforts.
Released:
Jul 9, 2018
Format:
Podcast episode
Titles in the series (99)
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