Artificial intelligence has been variously painted as the next big thing, the technology that will all-but-kill communications and the development that will increase efficiency and productivity exponentially. But where does the truth lie? Is AI all just hype? Do we really need to bother with it yet when no-one else is?

Katie King is a digital transformation and management consultant, and was recently appointed to the UK Government All-Party Parliamentary Group task force for the enterprise adoption of AI. Her new book, Using Artificial Intelligence in Marketing, seeks to clear up some of the confusion around AI with case studies of companies using it both successfully and not-so-successfully. In this episode of the Digital Download podcast, Katie and I address some of the more challenging questions when it comes to AI and the communications industry.

Here's what is discussed in this episode:

What Katie King's book, Using Artificial Intelligence in Marketing, is all about
How the conversation around artificial intelligence has evolved in the last 12 months
How AI tools can add value to an organisation
Whether or not communicators are applying AI in their job roles yet
What AI encompasses
How different companies are using and benefiting from AI
Whether or not we're ready to give our data to AI tools voluntarily
Whether there is a cultural acceptance issue in Europe around AI and robots compared to Asia
What the use cases are for AI in marketing, PR and communications
What some of the tools we can start using now are
Whether we really need to bother with AI just yet
Whether automation will further erode trust, resulting in less human connection
How machine learning is already bleeding into the mainstream world
Where we should track to stay up to date with AI

 
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Useful Links from Today's Show





Using Artificial Intelligence in Marketing [book] from Katie King and Kogan Page
Nearly Half Of All ‘AI Startups’ Are Cashing In On Hype from Forbes
Gartner Hype Cycle for Emerging Technologies 2018 from Gartner
Google Duplex demo from The Verge



 
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