Both podcasting and blogging have been around for nearly thirty years. But whereas the former has undergone a huge resurgence due to developments in mobile technology and 4G, the latter is in decline as readers switch to more immersive forms of content. Both still hold significant benefits for marketing communications, but which is better?

In this episode of the Digital Download Podcast I debate the issue with Darryl Sparey, Business Development Director at Hotwire UK. Darryl believes that blogging is less demanding, had greater SEO benefits and is more measurable. I believe that podcasting is a more engaging form of media and attracts a higher quality audience and, consequently, is of higher business value.

Here's what is discussed in this episode:

Whether it is easier to build a profile with a blog or a podcast
What the levels of competition are in blogging and podcasting
Whether it is difficult to measure the impact of a podcast
Whether a blog gains greater reach than a podcast
Whether a podcast has a higher quality audience than a blog
Whether it is easier to get people to contribute to a blog or a podcast
Whether blogging generates greater reciprocity than podcasting
Whether people find it harder to record than to write
How important confidence is in blogging and in podcasting
Whether people are scared of the technical aspects of podcasting
Whether blogging is of more benefits to SEO than podcasting

 
Useful Links from Today's Show



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