In the opening episode of Season Three of the Digital Download podcast, we take a look at some of the emerging technologies that digital communications professionals need to start paying attention to. Using Gartner's Hype Cycle as a reference point, communications technology expert Neville Hobson and I discuss what's predicted to hit the mainstream within the next two to three years. Through the lens of public relations and marketing communications, we analyse the impact that these might have and what we should be doing now to prepare ourselves for what's around the corner.

Here's what is discussed in this episode:

What's changed in the world of podcasting since 2005
What is the Gartner Hype Cycle for Emerging Technologies
Why it's important to pay attention to the Hype Cycle
What are the technologies that will 'blur the line between human and machine'
What 'augmented intelligence' is and how it will benefit us as communicators
Why artificial intelligence could be invaluable to the communications profession
What the communicator's role in technological development is
What impact emerging technologies such as virtual assistants will soon have on our day-to-day working lives
When machines will equal and surpass human intelligence
Why audio marketing is an important trend
Why technology-enabled fake news is a serious threat to communicators
Why curiosity is so vital
How you can track emerging technologies while doing your day job

 
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Useful Links from Today's Show



2018 Gartner Hype Cycle for Emerging Technologies
BMW Launches Personal Voice Assistant for its Cars from TechCrunch
The New Sony AIBO A.I. Dog Is Your New Best Friend
Fake Obama created using AI video tool from BBC News

 
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