26 min listen
Personality Goes a Long Way: The Importance of Brand Voice
Personality Goes a Long Way: The Importance of Brand Voice
ratings:
Length:
39 minutes
Released:
May 18, 2022
Format:
Podcast episode
Description
What brands say and how they say it has come increasingly into focus in the last couple of years. So why do so many companies suck so badly when it comes to having a distinct personality of their own? This week Paul is joined by brand voice strategist Bethany Joy to discuss why tone of voice is important, what it can achieve, and how to define a brand voice that isn't just copying Innocent Drinks!
What to do Next
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What to do Next
Subscribe to receive new episodes automatically, and if you enjoy today’s show, please email it to a friend or share it on your favourite social media channels. And finally, it would also be very awesome and hugely appreciated if you'd take a moment to leave an honest review and rating for the podcast on Apple Podcasts or Podchaser, as this helps others discover Digital Download.
Released:
May 18, 2022
Format:
Podcast episode
Titles in the series (100)
[S1 E7] Answers for Modern Communicators: a Q&A: Contemporary PR and communications professionals face a challenging but exciting time. The explosion of digital technology, questions over ethical practice, the data revolution and the evolution of both internal and external facing digital platforms ha... by Digital Download with Paul Sutton