2019 has been a tough year for many in the communications industry. Uncertainty around the economic outlook has placed additional stresses on business leaders, and there are worrying signs for 2020 that mirror what was seen before the 2008 financial crisis.

This episode of the Digital Download Podcast is part two of the conversation recorded with Spin Sucks author and head of PR agency Arment Dietrich, Gini Dietrich. Part one was published as S5 E10 on 4th December 2019. In one of the most candid, honest and down-to-earth shows I've recorded, Gini and I talk about our personal experiences of burnout, and we look ahead to a 'back-to-basics' approach to marketing in 2020. Here's what is discussed in this episode:




How the stresses of running a business in 2019 have taken a personal toll
When and how burnout occurs
How important it is to take regular breaks from work
A proven process for content marketing in 2020
The importance of effective calls to action
Whether marketers have become blinded by technology
How our approach to new technology and applications has evolved
Whether there has been an increase in spam emails in the last few months
What the future of Facebook might be in 2020
How technology may impact elections in the UK and the USA
How companies will react if there is a global recession in the near future

 

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