Internal communications is an area of public relations that often gets missed when digital technology is discussed, largely because the likes of Facebook, Twitter and LinkedIn are all external-facing. But innovation in IC is arguably greater than outward-facing communications channels, with the likes of Office 365, Facebook Workplace, Yammer and Slack providing internal communicators with a plethora of platforms to choose from.

In this episode of the Digital Download podcast, I talk to Rachel Miller, founder of All Things IC, about how digital technology is impacting internal communications strategy, the opportunities digital tools provide and the challenges they present.

Here's what you'll learn in this episode:

How internal communications has evolved in the last five years
How shadow comms has risen to fill the gaps where organisations have failed to adopt digital
What the impact of GDPR is on internal communications
How digital can bridge the gap between external perceptions and the reality of internal culture
Why giving employees a voice is so valuable to an organisation
Why Office 365 is having such a big impact on effective internal communications
Why a great intranet is central to a great internal communications strategy
What the role of content is in internal digital communications

 
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Useful Links from Today's Show

The Big Yak 2018 unconference
The Gatehouse State of the Sector census
How Bristol Water is Preparing for GDPR from AllThingsIC
How the Post Office Encourages Leadership Comms from AllThingsIC
#lifeatloreal hashtag on Twitter


 
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