ASMR, or Autonomous Sensory Meridian Response to give it its full name, has been gaining lots of attention from marketers over the last few months. But what are opportunities? Are ASMR artists influential? And what actually is it?

In this episode of the Digital Download Podcast I talk to ASMR artists Creative Calm and Scottish Murmurs, who between them have 400,000 YouTube subscribers. We discuss how ASMR is perceived, what sorts of people watch the videos, what the opportunities are for marketers and whether ASMR is really here to stay.

Here's what is discussed in this episode:

What ASMR is and what it feels like
What ASMR is used for
Why ASMR should not be confused with sexual content
Why watch time and view-through rates are so high with ASMR
How interest in ASMR has boomed in the last 18 months
Why brands in the UK are slow to catch on to ASMR influence
Whether the visual element is important in ASMR content
Who the ASMR community is comprised of
What type of brands are working with ASMR artists
How ASMR artists prefer to be approached by brands
What the influencer potential is of ASMR artists

 
Useful Links from Today's Show

What's the Deal with ASMR (podcast) from Stuff You Should Know
Brain Tingles: First Study of its Kind Reveals Physiological Benefits of ASMR from Sheffield University
Michelob ASMR Superbowl advert
National Rail ASMR video

 
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