Advances in digital communications technology over the last few years have made the ability to work from anywhere at any time a reality. Whether it's automated processes or a greater ability to share information quickly and effectively, the world of PR work is changing rapidly before our eyes.

In this episode of the Digital Download podcast I talk to Rich Leigh, founder of Radioactive PR, about his decision to switch his agency to a four day work week without cutting pay. We discuss what prompted the initial idea, how clients and staff reacted after an initial trial, what enabled him to make the change a permanent one, and whether others should or will follow suit.

Here's what is discussed in this episode:

How the idea for a four day work week came about
How you can balance conscientiousness, hard work, reward & fun
How processes & technology are changing within the PR industry
How digital technology facilitates better working processes & ways of working
Why doing something different to make people feel valued attracts talent
Why the profit margin of a business is not the be all and end all
Why PR agencies no longer need big London offices
How clients respond to innovative initiatives like a four day work week
What is the impact on work/life balance

 
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