A year ago I wrote a rather controversial blog post titled 'The Four Horsemen of the PR-Pocalypse' that outlined four key threats to the communications industry. I asserted that the prevalence of fake news, an influencer bubble, declining content visibility in both social and traditional media, and the evolution of artificial intelligence are coming together to form a perfect storm around public relations.

In this episode of the Digital Download Podcast I revisit that blog post to look at how those four trends have progressed, whether my original post had any substance and whether it's more challenging working in communications and PR than it was 12 months ago.

Here's what is discussed in this episode:

Has fake news got worse or better in the last twelve months
How trust has evolved towards factors we control ourselves
Whether fake news is continuing to impact society
From where the social purpose trend has evolved
Whether there is a bubble around influencers
The confusion between influencer marketing and influencer advertising
Whether a correction in influencer marketing is coming
How content visibility across social media channels has declined
The latest news media circulations
The increasing importance of paid content amplification
How the conversation around artificial intelligence has evolved
Whether AI is all just hype
How voice recognition is evolving rapidly to impact communications
Whether communications has become more challenging in the last year
Why trust has become critical in communications

 
Useful Links from Today's Show





The Four Horsemen of the PR-Pocalypse from Paul Sutton
2019 Edelman Trust Barometer
The Lowdown on B2B Influencer Marketing (podcast)
Yes...Another Fyre Festival Article...But Wait... from Scott Guthrie
Are We Witnessing the Beginning of the End for Facebook (podcast)
There Will Be No Newspapers by 2020 from Paul Sutton
Is Artificial Intelligence All Just Hype (podcast)



 
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