30 min listen
PR Won’t Survive the Pandemic
ratings:
Length:
33 minutes
Released:
Jul 22, 2020
Format:
Podcast episode
Description
Public relations is at a crossroads. Years of failing to adequately address the measurement issue, ignoring associated disciplines like SEO and a steadfast refusal to understand the viewpoint that PR is a tactical function rather than a strategic discipline have created a position where the industry is now in serious danger of being absorbed into marketing once and for all.
An annual study in America shows that progressively less public relations professionals report into the C-Suite, while the latest CIPR State of the Profession report highlights a chasm between what PR people think they should do and what they actually do.
In a recent blog post, public relations author, write, speaker, podcaster and change-maker Gini Dietrich asserted that the industry will fail to exist as a standalone discipline within three to five years. In this episode of the Digital Download podcast, I question Gini about her line of thinking, how and why she reacted to the threat of COVID-19 way before others, what the implications of the trends she has identified are, and whether she's finally given up on PR.
What to do Next
Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today’s show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes, as this helps others discover Digital Download.
Thanks for listening!
An annual study in America shows that progressively less public relations professionals report into the C-Suite, while the latest CIPR State of the Profession report highlights a chasm between what PR people think they should do and what they actually do.
In a recent blog post, public relations author, write, speaker, podcaster and change-maker Gini Dietrich asserted that the industry will fail to exist as a standalone discipline within three to five years. In this episode of the Digital Download podcast, I question Gini about her line of thinking, how and why she reacted to the threat of COVID-19 way before others, what the implications of the trends she has identified are, and whether she's finally given up on PR.
What to do Next
Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today’s show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes, as this helps others discover Digital Download.
Thanks for listening!
Released:
Jul 22, 2020
Format:
Podcast episode
Titles in the series (100)
[S1 E8] The Impact of Digital on Internal Communications: Internal communications is an area of public relations that often gets missed when digital technology is discussed, largely because the likes of Facebook, Twitter and LinkedIn are all external-facing. But innovation in IC is arguably greater than outwa... by Digital Download with Paul Sutton