Just a few short months ago, social networks were coming under intense fire for, among other things, data privacy, toxicity and their negative impact on mental health. The reputations of Facebook, Instagram and Twitter were at an all-time low. But recently, things have changed.
Since the middle of March user behaviour has become more positive, and the likes of Facebook and Twitter have become more supportive places to hang out and connect with friends. So could COVID-19 actually provide somewhat of a reboot for social media? A lot could depend on how the social networks are seen to be helping the world over the next few months. It's a golden opportunity to rebuild those ailing reputations.
This episode of the Digital Download podcast looks at the evolution of social media both during and after the COVID-19 crisis. It investigates how the networks are handling misinformation, addresses the thorny issue of data privacy, looks at the current wave of innovation, and discusses where social media technology may go in the next couple of years and what brands should look out for in 2021.
My special guest on this show is Matt Navarra, well-known social media industry commentator and strategist. Matt was previously Director of Social at TheNextWeb after managing the government's social media channels.
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