In the final episode of Season Two of the Digital Download podcast, we take a look at some of the major themes to have emerged from the show during the last three months. MD of Carrot Communications and co-founder of Polpeo Kate Hartley and I discuss how, despite the podcast being primarily about how digital technology is impacting the communications industry, the outstanding message to come through is one of humanity. We talk about what this means in terms of technologies including social media and artificial intelligence and speculate as to how the marketing communications industry may develop with this in mind.

Here's what is discussed in this episode:

How the value of true community is being reinforced by technological developments
Why humanity shines through as the connecting block of all technologies
Why being honest, transparent and vulnerable are so important in marketing today
What the balance is between robots and being vulnerable
Why the posturing and bullshit inherent in marketing must die out
How it will be individuals who drive the industry forward
Why taking personal responsibility for your career is a must
Why developing an entrepreneurial mindset is important
Why we have no choice but to take artificial intelligence seriously

 
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