Conventional marketing tactics no longer work like they used to. Consumers don't want to be controlled or sold to. Social media engagement is down across the board. And two thirds of your marketing is happening without you.


In this episode of the Digital Download Podcast I talk to Mark Schaefer, author of Marketing Rebellion. In a wide-ranging conversation that covers many threads of current digital communications thinking, we talk about topics as diverse as fake news, the future of Facebook, the law, mental health and marketers' abuse of technology.

Here's what is discussed in this episode:







Why misinformation travels even when it's proven to be fake
Whether deep fake technology is a threat to the internet 
Why fact checking political ads is not straightforward
How the law is trailing technology all across the internet
How hate has become currency
Why Facebook is still dominant despite all of its issues
Whether we're taking back control of what we're exposed to online
Why customer loyalty is dying
How marketing has become over-automated
How personalisation has become impersonal
How abuse of technology by marketers has become mainstream
Why marketing has to move towards recognising that the customer is the marketer



What to do Next



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