5 min listen
How to Setup a Programmatic Advertising Campaign -- Helene Parker // French/West/Vaughan
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
How to Setup a Programmatic Advertising Campaign -- Helene Parker // French/West/Vaughan
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
26 minutes
Released:
Nov 28, 2019
Format:
Podcast episode
Description
Today we're going to discuss a highly technical and effective way of buying media programmatic advertising. Joining us is Ellen Parker, who is a Paid Digital Media Manager at French/West/Vaughan, which is one of the nation's leading independent public relations, public affairs advertising, and digital media agencies. In part 2 of our conversation, Helene is going to walk us through a case study for how she would advise the MarTech podcast on how to set up a programmatic advertising system. Show Notes Connect With: Helene Parker: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Nov 28, 2019
Format:
Podcast episode
Titles in the series (100)
Welcome to the Martech Podcast by MarTech Podcast ™ // Marketing + Technology = Business Growth