9 min listen
Programmatic vs Manual Ad Buying? -- Helene Parker // French/West/Vaughan
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
Programmatic vs Manual Ad Buying? -- Helene Parker // French/West/Vaughan
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
25 minutes
Released:
Nov 27, 2019
Format:
Podcast episode
Description
Today we're going to discuss a highly technical and effective way of buying media programmatic advertising. Joining us is Ellen Parker, who is a Paid Digital Media Manager at French/West/Vaughan, which is one of the nation's leading independent public relations, public affairs advertising, and digital media agencies. In part 1 of our conversation, Helene is going to walk us through what programmatic advertising is and her view of the space. Show NotesConnect With: Helene Parker: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Nov 27, 2019
Format:
Podcast episode
Titles in the series (100)
How fast can a podcast grow in 1 month? (MarTech Podcast Update) by MarTech Podcast ™ // Marketing + Technology = Business Growth