20 min listen
Optimizing Media Buying Using a Trade Desk -- Lauren Hutton // AudienceX
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
Optimizing Media Buying Using a Trade Desk -- Lauren Hutton // AudienceX
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
24 minutes
Released:
Sep 19, 2019
Format:
Podcast episode
Description
Today we discuss the technology behind improving your media buying efficiency. Joining us is Lauren Hutton, who is the VP of Technology at Audience X, which is an integrated advertising and marketing agency driven to empower marketers, engage audience and elevate advertising by empowering people with the strategic support. In part 1 of our conversation, we're going to talk about what Trade Desk is and who is it for. Show NotesConnect With: Lauren Hutton: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Sep 19, 2019
Format:
Podcast episode
Titles in the series (100)
Brand Integration, Product Placement & Influencer Marketing (Part 1) -- Greg Isaacs // BEN Group by MarTech Podcast ™ // Marketing + Technology = Business Growth