20 min listen
Using Market Research To Nail Product & Business Positioning -- Laura Troyani // PlanBeyond
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
Using Market Research To Nail Product & Business Positioning -- Laura Troyani // PlanBeyond
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
18 minutes
Released:
Apr 22, 2020
Format:
Podcast episode
Description
Today we're going to talk about how to use market research to maximize profitability. Joining us is Laura Troyani, the Principal of PlanBeyond which is a boutique marketing agency focused on research strategy and operations, specializing in working with startups and organizations launching new products. In part 1 of our conversation, Laura is going to walk us through her views on using market research to nail product and business positioning. Show NotesConnect With:Laura Troyani: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Apr 22, 2020
Format:
Podcast episode
Titles in the series (100)
Brand Integration, Product Placement & Influencer Marketing (Part 1) -- Greg Isaacs // BEN Group by MarTech Podcast ™ // Marketing + Technology = Business Growth