38 min listen
S3 Episode 6: Stop Leading with Benefits?! Fletch PMM’s Robert and Anthony Explain Why.
FromThe Marchitect
S3 Episode 6: Stop Leading with Benefits?! Fletch PMM’s Robert and Anthony Explain Why.
FromThe Marchitect
ratings:
Length:
48 minutes
Released:
Sep 28, 2023
Format:
Podcast episode
Description
Does your product marketing lead with value? And how is that hurting your brand?Imagine if you led with capability. Enter Robert Kaminski and Anthony Pierri, Partners at Fletch PMM, who specialize in positioning and website messaging for early-stage startups.They sit down with our host, Rowan Noronha, to delve into the importance of building a bridge between your product and potential customers. They share their experiences building trust and credibility through genuine interest and expertise by walking through their proprietary messaging and positioning strategy. (This is free stuff, folks!)Positioning and messaging are key elements of product marketing, and Robert and Anthony provide valuable tips on approaching them effectively. Whether you're a seed or Series A company with multiple target segments or a mature market with fierce competition, they've got messaging and positioning tips to apply today.In this episode, you’ll learn:Positioning isn’t just one document—it matures and expands as your company does.Why shared language is critical to building, growing, and assessing your product marketing strategy and execution.Leading with capability instead of value is more impactful when marketing your early-stage startup products.Jump into the conversation:(4:35-5:01) The importance of positioning during company growth(8:45-11:00) Shared language in product marketing(15:57-16:30) Messaging strategy for early-stage startupsJoin us as we explore the eight elements of messaging and positioning strategy, and learn how to use different types of anchors to attract customers. From problem-solving to showcasing unique features and promising significant benefits, Robert and Anthony will guide you in creating compelling content.Resources:Check out their slides here: https://listen.casted.us/public/74/The-Marchitect-95ffab0b/164d988d/share/ba8485d3Fletch PMM: https://www.fletchpmm.com/Connect with Robert: https://www.linkedin.com/in/heyrobk/Connect with Anthony: https://www.linkedin.com/in/anthonypierri/Connect with Rowan: https://www.linkedin.com/in/rowan-noronha/Product Marketing Community: https://www.productmarketingcommunity.co/Presented by Pavillion https://www.joinpavilion.com/Powered by Casted https://www.casted.us/Produced by Share Your Genius https://www.shareyourgenius.com/
Released:
Sep 28, 2023
Format:
Podcast episode
Titles in the series (38)
Episode 2: A CMO's Perspective: Adapting to New Buying Realities (Gong, Drift, Lessonly, Wanderlust): <p>What used to work had to be shifted, adjusted, and changed to fit the new landscape. What could possibly be next? Throw out your pre-covid blueprint. The Product Marketing Community brought together an all-star cast of inspiring thought leaders to t... by The Marchitect