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S2 Episode 13: Robin & Indy's Excellent Adventure (Positioning to W.I.N at Salesforce, Google, Linkedin, Box & more)

S2 Episode 13: Robin & Indy's Excellent Adventure (Positioning to W.I.N at Salesforce, Google, Linkedin, Box & more)

FromThe Marchitect


S2 Episode 13: Robin & Indy's Excellent Adventure (Positioning to W.I.N at Salesforce, Google, Linkedin, Box & more)

FromThe Marchitect

ratings:
Length:
65 minutes
Released:
Aug 26, 2022
Format:
Podcast episode

Description

What does it take to win at an enterprise, high-growth company? And how can product marketing chart the course? It all comes down to three key decisions product marketing leaders need to make to W.I.N.:WHO you are going to win with and WHO you are going to win against IMPACT your product provides to your customerNARRATIVE you need to craft to convey your value In this episode of the Marchitect, Jorge Soto, from Reprise and I chatted with two seasoned enterprise marketing executives who gave us their expert take on how product marketing can position companies to W.I.N.In this episode, you’ll learn from Robin Daniels (Ex. LinkedIn, Salesforce, Box), and Indy Sen (Ex. Google, Salesforce, Box).
Released:
Aug 26, 2022
Format:
Podcast episode

Titles in the series (38)

Presented by Pavilion, Powered by Casted & Produced by Share Your GeniusThe tide has turned, b2b buyers and sellers interactions have changed. Introducing a podcast series, The Marchitect, for b2b (product) marketing executives. Each episode will feature in-depth advice from executives who will tell you how they built impactful teams, optimized go-to-market efforts, and enabled customer-facing teams. The Marchitect is an easily digestible way to learn from your peers as you aspire to be an Architect of Growth.Welcome, and enjoy this podcast.Visit https://www.productmarketingcommunity.co to get access to all of the latest and greatest product marketing content!