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S2 Episode 13: Robin & Indy's Excellent Adventure (Positioning to W.I.N at Salesforce, Google, Linkedin, Box & more)
FromThe Marchitect
S2 Episode 13: Robin & Indy's Excellent Adventure (Positioning to W.I.N at Salesforce, Google, Linkedin, Box & more)
FromThe Marchitect
ratings:
Length:
65 minutes
Released:
Aug 26, 2022
Format:
Podcast episode
Description
What does it take to win at an enterprise, high-growth company? And how can product marketing chart the course? It all comes down to three key decisions product marketing leaders need to make to W.I.N.:WHO you are going to win with and WHO you are going to win against IMPACT your product provides to your customerNARRATIVE you need to craft to convey your value In this episode of the Marchitect, Jorge Soto, from Reprise and I chatted with two seasoned enterprise marketing executives who gave us their expert take on how product marketing can position companies to W.I.N.In this episode, you’ll learn from Robin Daniels (Ex. LinkedIn, Salesforce, Box), and Indy Sen (Ex. Google, Salesforce, Box).
Released:
Aug 26, 2022
Format:
Podcast episode
Titles in the series (38)
Episode 1: Welcome to the Marchitect (Casted & PMC): <p><strong>The tide has turned!</strong></p><p><br></p><p>B2B buyers and sellers interactions have changed.</p><p><br></p><p>Marketing is at the center of transformational change in nearly every B2B company. Customer expectations, spending, and behavio... by The Marchitect