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    S3 Episode 3: Positioning to W.I.N. in an era of SaaS Rationalization

    S3 Episode 3: Positioning to W.I.N. in an era of SaaS Rationalization

    FromThe Marchitect

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    S3 Episode 3: Positioning to W.I.N. in an era of SaaS Rationalization

    FromThe Marchitect

    ratings:
    Length:
    30 minutes
    Released:
    Apr 6, 2023
    Format:
    Podcast episode

    Description

    What can CMOs do in 2023 to drive efficiency, increase velocity, and prove value to customers?This episode breaks down two of the most important levers CMOs can pull — well-defined positioning and revenue plays. Join host Rowan Noronha live from #PavilionCMOSummit2023 as he talks product marketing strategies with Kyle Coleman, SVP Marketing, Clari, Meagan Eisenberg, CMO, Lacework, and Sydney Sloan, Executive in Residence, Scale Venture Partners.
    Released:
    Apr 6, 2023
    Format:
    Podcast episode

    Titles in the series (38)

    Presented by Pavilion, Powered by Casted & Produced by Share Your GeniusThe tide has turned, b2b buyers and sellers interactions have changed. Introducing a podcast series, The Marchitect, for b2b (product) marketing executives. Each episode will feature in-depth advice from executives who will tell you how they built impactful teams, optimized go-to-market efforts, and enabled customer-facing teams. The Marchitect is an easily digestible way to learn from your peers as you aspire to be an Architect of Growth.Welcome, and enjoy this podcast.Visit https://www.productmarketingcommunity.co to get access to all of the latest and greatest product marketing content!