Most companies struggle with how to unite the business around a unified GTM strategy. In this episode, we welcome Jeff Otto, VP of Marketing at Marqeta. He's responsible for laying the foundations for their GTM approach. What sage advice did Jeff dole out? Let’s just say he’s taken a seemingly complex mythical beast (GTM) and tamed it with gold dust and gold bars. Listen for Jeff’s take on:How competitive strategies can help build the foundation of your positioningWhy you should engage PMMs when new products are developedHow to execute a successful GTM on a global scaleHow to find your marketing moment trifecta.