38 min listen
Episode 5: Accelerating Growth with Enablement & Storytelling (Seismic & Gong)
FromThe Marchitect
ratings:
Length:
35 minutes
Released:
Aug 31, 2021
Format:
Podcast episode
Description
In this episode of The Marchitect, Julien Sauvage (VP, Product Marketing @ Gong), one of the best Marchitects in the game, “stopped by'' the podcast recently and shared how he collaborates with his key “interlock” stakeholders to both create a unified story for the market and accelerate growth in the Revenue Intelligence category.In this session, we discussed:How Product Marketing is Driving Gong's Go-to-Market efforts How you as a Product Marketing Leader can align everyone to tell the same stories The importance of Storytelling and how you can differentiate your product in the market Opportunities where Product Marketing Leaders can enable the Revenue Engine
Released:
Aug 31, 2021
Format:
Podcast episode
Titles in the series (38)
Episode 2: A CMO's Perspective: Adapting to New Buying Realities (Gong, Drift, Lessonly, Wanderlust): <p>What used to work had to be shifted, adjusted, and changed to fit the new landscape. What could possibly be next? Throw out your pre-covid blueprint. The Product Marketing Community brought together an all-star cast of inspiring thought leaders to t... by The Marchitect