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Episode 5: Accelerating Growth with Enablement & Storytelling (Seismic & Gong)

Episode 5: Accelerating Growth with Enablement & Storytelling (Seismic & Gong)

FromThe Marchitect


Episode 5: Accelerating Growth with Enablement & Storytelling (Seismic & Gong)

FromThe Marchitect

ratings:
Length:
35 minutes
Released:
Aug 31, 2021
Format:
Podcast episode

Description

In this episode of The Marchitect, Julien Sauvage (VP, Product Marketing @ Gong), one of the best Marchitects in the game, “stopped by'' the podcast recently and shared how he collaborates with his key “interlock” stakeholders to both create a unified story for the market and accelerate growth in the Revenue Intelligence category.In this session, we discussed:How Product Marketing is Driving Gong's Go-to-Market efforts How you as a Product Marketing Leader can align everyone to tell the same stories The importance of Storytelling and how you can differentiate your product in the market Opportunities where Product Marketing Leaders can enable the Revenue Engine
Released:
Aug 31, 2021
Format:
Podcast episode

Titles in the series (38)

Presented by Pavilion, Powered by Casted & Produced by Share Your GeniusThe tide has turned, b2b buyers and sellers interactions have changed. Introducing a podcast series, The Marchitect, for b2b (product) marketing executives. Each episode will feature in-depth advice from executives who will tell you how they built impactful teams, optimized go-to-market efforts, and enabled customer-facing teams. The Marchitect is an easily digestible way to learn from your peers as you aspire to be an Architect of Growth.Welcome, and enjoy this podcast.Visit https://www.productmarketingcommunity.co to get access to all of the latest and greatest product marketing content!