So, how do influencers really contribute to marketing campaigns?  How do you measure that impact and compare with other forms of media? Enter the perfect person to get under the skin of these issues…. Gaz Alushi, President of Measurement and Analytics at Whalar, one of the leading agencies in the creators space. Gaz is formerly of Meta, Pinterest and Snap and his work has shown evidence of a 2.4x ROI from creators campaigns. We we had a great conversation, incorporating How the creator economy works & how to measure successThe importance of the elephant pathThe benefit of a consumer insight grounding Lesson from establishing measurement at Facebook, Pinterest and Snap How to evaluate ROIHow brands should work with creatorsThe importance of creating benchmarks and establishing the metrics that really matterAnd something you may not know about American vs European wine.All episodes available at https://www.insightplatforms.com/podcasts/Follow FutureView on Twitter at https://twitter.com/FutureView7