Crispin gives fascinating insight and learnings from across his career, including Behaviorally, Chime Group, mTab, ESOMAR, Insights250 and the MRS with a focus on creating sustainable profitability and excellence in analysis. This episode is brought to you by Syno International  https://www.synoint.com/     For discounts on initial projects contact Jokke Nurminen at jnu@synoint.com In this episode we cover:Crispin's environmental focus Structuring for cash flow management & profitabilityThe importance of intellectual rigourHow Behaviorally uses AI to best effectThe evolution of mTabCrispin's work across trade bodies Why young people should come into the industryGetting surveys wrong (and right)Quickfire roundAnd Crispin's book recommendation:THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE:  STEPHEN R. COVEYAll episodes available at https://www.insightplatforms.com/podcasts/Follow FutureView on Twitter at https://twitter.com/FutureView7