What are the practical ways AI is going to change research - not just in the future, but in the here and now? Arguably, there’s no one better to talk to on that front than Kathryn Topp, the CEO and co-founder of Yabble. As Kathryn describes, she and and her co-founder, Rachel O’Shea, introduced their first generative AI tool in 2020 with Open AI since ADD and I was lucky enough to talk through:Integrating the insights flow into one platformIntroducing generative AI into the platformHow Yabble ‘generates’ dataHow to effectively use synthetic dataHelping humans move at the speed of thoughtSolving the sample issues with virtual audiencesAdvice for young women making their way in the industryYabble's business model and future plansAll episodes available at https://www.insightplatforms.com/podcasts/Follow FutureView on Twitter at https://twitter.com/FutureView7