34 min listen
SCALEHOUSE/ESOMAR - Kristin Luck (Founder/ President). How can firms achieve both equity and diversity? Founding and selling research businesses; advi…
FromInsights, Marketing & Data: Secrets of Success from Industry Leaders
SCALEHOUSE/ESOMAR - Kristin Luck (Founder/ President). How can firms achieve both equity and diversity? Founding and selling research businesses; advi…
FromInsights, Marketing & Data: Secrets of Success from Industry Leaders
ratings:
Length:
43 minutes
Released:
Sep 11, 2022
Format:
Podcast episode
Description
An in-depth interview with Kristin Luck on her pioneering path through the insights, data and marketing services world. Including a focus on representation for women, starting and scaling businesses, when it's time to move on & what investors are looking for in the current environment. Brought to you by Horizon, the #1 Market Validation Software https://www.gethorizon.net/ In this episode we cover:How Kristin gets over her fear of flying!The role of WIR(e) - promoting representation for women in the industryHer entrepreneurial journey & focus on always learning something newWhen it's time to move on....Building a software businessAdvice for enterprise salesOptimising value in the current environmentAnds some great book recommendations...ATOMIC HABITS: AN EASY AND PROVEN WAY TO BUILD GOOD HABITS AND BREAK BAD ONES by James ClearGROWTH IQ: GET SMARTER ABOUT THE CHOICES THAT WILL MAKE OR BREAK YOUR BUSINESS by Tiffani BovaAll episodes available at https://www.insightplatforms.com/podcasts/Follow FutureView on Twitter at https://twitter.com/FutureView7
Released:
Sep 11, 2022
Format:
Podcast episode
Titles in the series (44)
HORIZON - Daniel Putsche (Founder/CEO). How to fund-raise for an early stage res-tech business; are you a VC proposition or not?; inputting digital behavioral data into the insights process. by Insights, Marketing & Data: Secrets of Success from Industry Leaders