Stormie Andrews is the Founder of Yokel Local. He is an award-winning author, having co-authored "Power of the Platform, Speakers on Success" with Jack Canfield, Brian Tracy, and Les Brown.

In July 2020, he released - “The World’s Best Buyer Persona System” which is the foundational first step to outsmarting your competition.

The system is so effective, that he was recognized by Intercon as one of the Top 50 Tech Visionaries in the world.

In this episode, Stormie shares how we can create a b2b buyer persona that actually drives effective marketing and revenue growth. Insights he shares include:

Why do some marketing agencies see so much churn with their client baseHow to solve the issue of setting the right expectations with b2b clientsThe success marketing wheel and its componentsWhy some businesses do not create effective b2b buyer personasWhat is "transfer of knowledge learning" and how does it help set expectationsThe difference in b2b buyer persona approach Stormie advocates for in his book as opposed to what is advocated by othersWho should be involved in creating a b2b buyer personaand much much more ...