From stingrays and hot coals (listen to find out) to building one of the leading companies in facial coding, emotion AI and behavioral leading models, Matt Celuszak of Element Human has had quite a journey. Matt’s always astute, engaging and  in this interview  we get into the issues above and more, including Strengths and weakness of facial coding dataEvaluating the intersection of claimed and behavioral data setsUnderstanding effectiveness of content for the BBC - rating vs reactionUsing sensor date to create measurement for the influencer economyMeasuring what’s valued, rather than just valuing what you can measureHow to derive granular human understanding from big data setsHow privacy works in relation to sensor dataHow behavioural learning models workLessons from building a business from scratch. All episodes available at https://www.insightplatforms.com/podcasts/Follow FutureView on Twitter at https://twitter.com/FutureView7