43 min listen
AUDIENCE STRATEGIES - David Boyle, Founder. Will ChatGPT put you out of a job in 5 years? The learning rungs you should master right now; how to get t…
FromInsights, Marketing & Data: Secrets of Success from Industry Leaders
AUDIENCE STRATEGIES - David Boyle, Founder. Will ChatGPT put you out of a job in 5 years? The learning rungs you should master right now; how to get t…
FromInsights, Marketing & Data: Secrets of Success from Industry Leaders
ratings:
Length:
50 minutes
Released:
May 22, 2023
Format:
Podcast episode
Description
Delighted to have on David Boyle, the founder of Audience Strategies and the co-author of PROMPT for Brands, a practical guide to using ChatGPT. https://prompt.mba/products/prompt-ebook David draws on a wealth of agency and client side experience across retail and media with the likes of Harrods, Tesco, BBC Worldwide, EMI Music and Harper Collins to summarise here the pros, the cons and the practical implications of using generative AI solutions right now in the research & analytics process. And if that's not enough.... find out how data & insights have helped guide the careers of artists like David Guetta and Tine Tempah. Among other areas, we cover.... What makes a good segmentation?Using insights in the music businessThe importance of process and Phase Zero planningIs ChatGPT going to put researchers out of a job? The key learning rungs for effective use of ChatGPT in the insights processHow to get the most out of prompts and enhancing proposalsWeakness of ChatGPTPractical resources for researchersAnd David's book recommendations:HOW MINDS CHANGE - David McRaneyAll episodes available at https://www.insightplatforms.com/podcasts/Follow FutureView on Twitter at https://twitter.com/FutureView7
Released:
May 22, 2023
Format:
Podcast episode
Titles in the series (45)
PURESPECTRUM - Michael McCrary (Founder & CEO). The entrepreneurial journey to build a $50m+ business in 5 years, trends and differentiation in panels, the battle to maintain data quality. by Insights, Marketing & Data: Secrets of Success from Industry Leaders