It has always been a bit of a mystery for B2B companies to understand what actually drives their revenue. More specifically, how exactly does marketing contribute to the sales pipeline growth and which strategies, programs, channels and tactics to prioritize and which to drop.
Our guest, Steffen Hedebrandt, Co-founder of Dreamdata.io, joined us for a B2B Sales and Marketing #FriTalk, to share his insights from the recent B2B go-to-market benchmark study. And helped us understand “how can B2B companies better understand where their revenue comes from.”

He also answered other key questions:
How long does the average B2B customer journey take?
How many touches are there before closing a deal?
How many stakeholders are involved in a customer journey?
Does the first touch channel influence the customer journey?
What B2B companies can start doing today to have a better visibility of their revenue drivers?