Increasing pricing is the single best and most straightforward way to increase business profitability.Pricing is so important, that companies would be well advised to spend a lot of time and effort to set optimal pricing.Yet, according to research, SaaS companies only spend 6 hours on pricing. No monthly, not annually, ever.In this episode of FriTalks, we are joined by pricing strategist and founder of Soft Fight Emanuel Martonca.We discuss:

Why pricing is so important for SaaS?
How an average SaaS company approaches pricing and what are the problems?
How does pricing impact profitability?
Principles of pricing
Where do companies start if they want to review their pricing?