SaaS pricing models: A guide to crafting the right SaaS pricing strategies.

Ajit Ghuman is the Head of Product Marketing at Narvar, (an enterprise-grade customer engagement platform that helps retailers inspire loyalty beyond reason by enabling seamless post-purchase experiences.

In this episode, shares his experiences and lessons learned around creating effective SaaS pricing models that enable a business to rapidly scale. Insights he shares include:

Why do businesses believe that pricing is complex?Should crafting SaaS pricing models be solely a marketing activity that is part of the traditional 4P'sHow to go about conducting a pricing analysisWhat are the principles businesses should know in order to be able to price to scaleWhat information should they have in order to craft an informed pricing strategyWhat lessons can we learn from other companies in the software space.The framework that Ajit recommends for businesses to craft their SaaS pricing modelsWhy effective SaaS pricing models require marketing and sales to work closely togetherand much more ...

Discover more - https://www.sproutworth.com/saas-pricing-models-a-guide-to-crafting-models/