In this episode, Saksham Sharda, the creative director of Ougrow.co. Outgrow.co is a platform that lets marketers build and launch interactive content that boosts customer engagement and leads to higher conversions. Saksham shares his interactive marketing experiences and advice with examples of interactive marketing. Insights he shares include:

The problem that Outgrow's founders were trying to solve and Outgrow's growth since thenWhat the success of singles day highlights for businessesLessons that businesses could apply to Black Friday and Cyber Monday sales opportunitiesWhat it takes to be ready to deploy interactive marketing in your businessHow to approach offering customers value while also being able to understand them and their needs betterExamples of interactive marketing that illustrate how to choose the best options A key element to ensuring you get the best out your interactive marketing contentExamples of interactive marketing that podcasters could learn fromExamples of interactive marketing to gather market researchHow to best structure questions for interactive marketingSaksham's recommendation on quantitative research vs qualitative researchWill interactive content just add to content shock in timeand much more