In today's era of customer-driven buyer processes, the role of salespeople is evolving. What exactly are customers expecting from salespeople today and how can salespeople stay relevant to their customers while achieving long-term success?Listen to an insightful conversation with Bostjan Strazer, a business trainer and ice pilot at Hansen Beck, where we address these questions and more.We discussed the following topics:- How have buyer’s behaviour and priorities changed- What do they expect from salespeople?- How has the ultimate goal of sales changed?- What does it mean for the salesperson?- What skills and behaviours does it require?- How to develop it in a practical matter?