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Retail Resonance: Navigating Mission-Driven Shopping for Optimal Engagement and Sales Growth (Ethan Chernofsky, SVP of Marketing at Placer.ai)
FromThe CPG View
Retail Resonance: Navigating Mission-Driven Shopping for Optimal Engagement and Sales Growth (Ethan Chernofsky, SVP of Marketing at Placer.ai)
FromThe CPG View
ratings:
Length:
24 minutes
Released:
Sep 7, 2023
Format:
Podcast episode
Description
How can retailers better understand and adapt to this ‘mission driven shopping’ trend to optimize their customer engagement and increase sales?
Based on the shift in classic correlations between visits and sales, what are some of the key performance indicators that retailers should now focus on?
Considering the consumer’s adaptability, what strategies can retailers adopt to create win/win scenarios that result in a more impactful engagement?
In the context of ‘things are still not normal’, how can retailers remain flexible and bring value to the consumer, given the fluctuations in consumer behavior?
Based on the shift in classic correlations between visits and sales, what are some of the key performance indicators that retailers should now focus on?
Considering the consumer’s adaptability, what strategies can retailers adopt to create win/win scenarios that result in a more impactful engagement?
In the context of ‘things are still not normal’, how can retailers remain flexible and bring value to the consumer, given the fluctuations in consumer behavior?
Released:
Sep 7, 2023
Format:
Podcast episode
Titles in the series (48)
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