In the inaugural session of the Sales and Marketing Fri Talks, Andrejs Juščenko is set to interrogate Rolands Ozoliņš to try and squeeze out everything Rolands knows about breaking into international B2B markets.

During this live event, we will discuss:
- the most frequent wrong assumptions companies have about expansion to international markets
- the difference between Local and International sales
- why things are not the same, and how to make them work for B2B companies.

Andrejs and Rolands are both founders of IBD Consulting and former Microsoft executives. They founded IBD Consulting in 2017, and since then, they have worked with tech companies all across Europe, helping generate demand and grow their business. Among their clients are industry giants, such as Microsoft Corporation and Citrix Systems, as well as a large number of local technology companies and startups.