There are over 1000 unicorns in the world today, valued at more than $3.5 trillion combined.
What ingredients or variables do successful startups bring in the mix of their dream and company to make it work in the end? 
What are the must do's, must have's and must not do's in order to become part of the select group?
Our guest Michael Kogeler, Vice President of EMEA Scale-Ups and Unicorns at Oracle, shared his thoughts on the winning ingredients of the Unicorn formula. Before joining Oracle, Michael spent a number of years in Microsoft and AWS, working with high potential Software Vendors and Startups. His insights and shared approach are true gems not only for early startups but also for well-established businesses.