with ?️ Michael Doran, President & Co-Founder of Aclarus Ozone.     
? Aclarus Ozone aims to solve complex water problems with advanced ozone technology.

What we covered:

?‍?‍? How the key to success is the team as it enables to turn a product into a solution 
?? How when it comes to ozone, people don't look for a technology but for help - and how you can apply that in your everyday business 
? How engineering houses and consultants like to repeat what's proven to work - and how to convince them to embrace new approaches 
⚡ How there's much more to understand about ozone than just the generation and the bubbling. It's all about the application! 
? How to understand the development stage of your company, avoid to freak out and react accordingly 
?️ How different it is to be an agile smaller player compared with established large moguls 
? How trade organizations can be incestuous (that's me saying it, not Michael!) and what they bring to the overall industry 
? How you have to nail your domestic market before spreading yourself too thin in unknown waters 
? How there are synergies to find between market players to leverage everyone's strengths 
? Inheriting clients, aiming for higher agility, learning entrepreneurship the hard way, aiming for impact, Aclarus Ozone's figures and growth numbers, generational shifts in engineers... and much more!  

? ... and of course, we concluded with the ????? ???? ????????? ?

? Send your warmest regards to Michael on LinkedIn  
? Check out Aclarus Ozone's website 
➡️ Check out the entire article on Aclarus Ozone's story and how it can inspire water entrepreneurs, including an infographic and a full transcript on the (don't) Waste Water website!