with ?️ Greg Newbloom, CEO and Founder of Membrion.    
? Membrion strives to help industrial water users who aren’t satisfied with processes that are thousands of years old, and who’ve been searching for a better and lower-cost way to recycle or reuse their wastewater.

What we covered:

? How Membrion ended up becoming a Water Company and how it was due to some smart investors 
♻️ How shocking some of the common traits of the Water Industry can be for outsiders, and how that's an opportunity to have a high impact 
? How the most precious asset for a young water company is to have a direct link to its customers and how to actually foster it 
? How there is nothing to win in reinventing the wheel: you shall leverage your peer's knowledge. Plus, they're willing to share! 
? How you can treat any stream with a membrane, but only a few profitably - unless you have a trick to optimise or short-cut pre-treatment 
? How industrial wastewater that gets trucked away is a very complex soup to handle, and how to solve that riddle 
? How the right solution leads to a win-win: it is both profitable and sustainable 
? Starting a relationship by proving the solution can work in the worst possible conditions to win a customer's confidence 
? Pivoting the company to define the right value chain segment to cover and growing from a membrane to a module 
? How to transform a pilot into a demo, a full scale and ultimately a flagship reference 
? How water scarcity brings back the real sense of the value of water, especially in an industrial context 
?️ Connecting passion, technology, entrepreneurship, and harsh realities, how it feels to get accelerated from the inside, derisking new solutions, replacing an industry standard, testing waters to find the best market fit, the perks, and limits of ceramics
? ... and of course, we concluded with the ????? ???? ????????? ?

? Check Membrion's Website 
? Send your warmest regards to Greg on LinkedIn 
➡️ Check out the entire article on Membrion's path, including a teaser, an infographic and a full transcript on the (don't) Waste Water website!