with ?️ Sebastian Andreassen, CCO, Director and Co-Founder of Cembrane 
? Cembrane is the world's largest producer of Silicon Carbide (SiC) membranes for OEMs & System integrators within Water & wastewater treatment.

What we covered: 

? How to build a Water Company from scratch in a challenging market and application 
? How to shake things up in Membrane Treatments by pushing a challenger technology 
? Where to start and how to find early adopters that dare to try new things, why they're ready to take the plunge, and how you can leverage it yourself 
? How key it is to achieve Product-Market Fit and how to do (including, how to define the right portion of the vertical you intend to serve) 
? How to sell your baby to a larger company and what it enables (for instance, doubling your production capacity and ambitioning to take a market by storm) 
? How ceramic membranes' higher flux results in a 4-1 better energetical ratio than polymeric ones 
? How you can scientifically prove your plant to work over 20 years when your oldest reference is 6 years old 
? How ceramic membranes may be easier to operate but also have their own threats, like the ceramic plates you may have at home 
? How challenging it is to introduce new technology in the water treatment industry, where risk-taking isn't exactly embraced 
?? How the deal with Ovivo was built over time and sounded like a natural evolution 
? How that comes with its own challenge, by somehow becoming a competitor to the existing customer base in certain geographies 
? Building a company that's here to stay, outpacing the market, taking calculated risks - and how it does not always turn well, innovation through implementation... and much more!
? ... and of course, we concluded with the ????? ???? ????????? ? 

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