Welcome to the second installment of this week's water reuse series! If you've missed the first one, that was a dense conversation with Austin Alexander, Xylem's VP Sustainability; my advice: go back and listen to it once you're done with today's insightful, too short for my taste, but hence packed discussion with Aaron! And yes, I'm slightly biased.So, in today's episode, we discuss the inherent inertia in water management that stems from centuries-old centralized systems, which pose a significant challenge to adopting water reuse. We'll tackle water scarcity from an unusual angle: looking at it as an economic risk, which in turn may accelerate reuse, assuming... policies play their role. That's to say, as an enabler, not a barrier. We'll discuss how necessity breeds creativity, how there's still legwork to do to overcome public misconceptions about recycled water, and how technologies are reaching a maturity stage that makes them very approachable and plug-and-play. Let's cut to the chase, it's time for me to open the mic' to Aaron!Full Episode: https://dww.show/the-economic-incentives-of-the-water-reuse-revolution/