33 min listen
10. Building the audience in social media for B2B companies.
10. Building the audience in social media for B2B companies.
ratings:
Length:
37 minutes
Released:
Oct 18, 2021
Format:
Podcast episode
Description
In this episode we continue the discussion with Olga Bakanova about building social media marketing for B2B companies, we will discuss the approach B2B companies should consider for building the audience.
In particular, we talk about:
can we trust recommendations coming from media channels
how to determine which channels are right for your activities
what insights we can get from social media to better understand the audience
role of the community and how is it different from followers
is organic reach enough and where paid (or boosting) should be used
In particular, we talk about:
can we trust recommendations coming from media channels
how to determine which channels are right for your activities
what insights we can get from social media to better understand the audience
role of the community and how is it different from followers
is organic reach enough and where paid (or boosting) should be used
Released:
Oct 18, 2021
Format:
Podcast episode
Titles in the series (58)
11. Maslow's pyramid for SaaS. How to understand your place in need's chain? by B2B Sales and Marketing #FriTalks