30 min listen
29. Overlooked power of PR in B2B
29. Overlooked power of PR in B2B
ratings:
Length:
34 minutes
Released:
Sep 27, 2022
Format:
Podcast episode
Description
In our new episode, try to uncover the overlooked power of PR in B2B with our guest Mike Maynard, managing director of Napier Partnership Limited and marketing/PR expert.
In our conversation we covered the following topics:
1. What do we understand by PR in B2B?
2. Why should companies include PR into their marketing mix, especially in the digital era?
3. When can PR be most impactful?
4. How to measure the impact?
5. Can PR generate sales leads? Or how it can help sales?
6. Where to start if you are a small tech company or a start-up?
In our conversation we covered the following topics:
1. What do we understand by PR in B2B?
2. Why should companies include PR into their marketing mix, especially in the digital era?
3. When can PR be most impactful?
4. How to measure the impact?
5. Can PR generate sales leads? Or how it can help sales?
6. Where to start if you are a small tech company or a start-up?
Released:
Sep 27, 2022
Format:
Podcast episode
Titles in the series (58)
1: Unlocking international markets: practical learnings and insights. by B2B Sales and Marketing #FriTalks