32 min listen
44. Selling to engineers and other highly technical buyers
44. Selling to engineers and other highly technical buyers
ratings:
Length:
36 minutes
Released:
May 8, 2023
Format:
Podcast episode
Description
In this episode, we discuss marketing and sales to highly technical buyers, such as engineers.Research shows that highly technical buyers have very specific buying behaviour. They are willing to put extra effort into product research, and, compared to business buyers, they are rather averse to anything they perceive as being marketing or marketing prepared information.Nevertheless, there is a clear path to market to this audience that we share in this episode.
Released:
May 8, 2023
Format:
Podcast episode
Titles in the series (58)
4. How to generate profit from reselling Cloud? by B2B Sales and Marketing #FriTalks